I have been a Buttercloth customer for a couple years now. I've been hooked on their shirts and recently their Icy Cotton masks, but I have to say they've really changed the game again with their jackets. Similar technology, when I put on it's just a world of comfort. And the 6-way stretch is amazing too. All in all, price point justified for a durable and comfortable jacket like this, I will get more! Can't wait to see what else Buttercloth will be making this year.