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Our Story

A gifted designer with an inventor’s mind, Danh Tran has always had a ferocious curiosity of fabrics and garment construction. Born in Vietnam, he grew up working in his family’s small tailor shop; making his own clothes by the time he was ten years old. Danh dreamed of coming to America, attending a prestigious fashion school and creating the softest shirt this world had ever seen – a shirt as soft as butter.


Danh is proof that dreams really do come true. In 1994 Danh immigrated to the United States and attended Otis College of Design. After graduation Danh went on to become Head Designer for Howe, 7 for All Mankind, and Affliction Clothing. Working as an industry leader for over 20 years has enabled Danh to both listen to his customers and know what they expect in comfort, style and fit. After years of experimentation, Danh developed a unique method using 100% natural, sustainable, long fiber cotton to make a profoundly soft fabric named Butter Cloth. It features incredible breathability, 6-way stretch and an exclusive double-finished construction that feels like your favorite t-shirt - yet looks like your most sophisticated casual dress shirt.


The Butter Cloth story doesn’t end with comfort. You’ll love the fit, finding Danh’s signature design features in every Butter Cloth garment, prompting the question, “Where did you get that shirt?” You could say “it is a dream come true.”


Butter Cloth – the world’s most comfortable shirt.


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